Pierce Physical Therapy + Sports Rehab

Pierce Physical Therapy + Sports Rehab based in Meridian, Idaho, needed a rebrand! The owner, Brett, created a beautiful custom ‘P’ and needed a wordmark to work harmoniously with it.

The 45-degree angle showcased in the letterforms metaphorically expresses physical movement while playing together with the custom ‘P.’ The custom ‘+’ symbol expresses the medical expertise that Brett and his team provide.