State Street wordmark designed by Lauren Winkle
State Street Apartments in Seattle, Washington.

State Street Apartments

In collaboration with Factory North, I had the pleasure of working on the branding for State Street apartments, nestled in the heart of historic North Rainer Valley, Seattle. Our vision for this project was to create a brand that embodied the spirit of the neighborhood – inviting, curious, artistic, and inclusive. We wanted it to resonate with the community’s communal vibe and layered history.

State Street decorative elements. Designed by Lauren Winkle of Lo Winkle Made
State Street door signage designed by Lauren Winkle
Closeup of door signage designed for State Street by Lauren Winkle

Drawing inspiration from the architectural modernity of the apartments, we set out to create a contrast that would be both elegant and intriguing. We set out to create a contrast that would be both elegant and intriguing. We embraced the challenge of infusing a touch of the weird, psychedelic, and bright into the branding.

State Street apartments at night with the branding mocked up