Yuca Marketplace

I had the privilege of working with Yuca Marketplace, a family-owned and operated grocery store set to open its first brick-and-mortar location in Happy, Valley, Oregon. The owners, who hail from Mexico, wanted to convey a sense of their cultural heritage through the branding, with a particular focus on the hacienda style.

My goal was to create a brand identity that would communicate the warmth, hospitality, and quality that Yuca Marketplace stands for, while also staying true to its cultural roots.

Follow Yuca Marketplace on Instagram to stay tuned for updates on their opening date and all the exciting things to come!